Brendan Crawford
Manager Business Consulting
Experienced in sales engineering and consulting, Brendan is a driver in the delivery of technical CX solutions, with a strong focus on customer experience
A lot has been written in recent times about how technology is reinventing customer experience…
The generative AI challenge for contact centres
About two decades ago I had a front-row seat for the birth of a cutting-edge technology that was…
April 17, 2024
Conversational AI - build vs buy
The past few years has seen a significant shift in expectations for customers when reaching out to…
January 23, 2024
How to adopt AI into contact centres without damaging CX
There is a lot to like about using artificial intelligence (AI) to bolster customer experience.…
November 23, 2023
Contact centre vs call centre: what's the difference?
It is understandable that the average person often uses the words ‘contact centre’ and ‘call…
August 7, 2023
Why ‘know your customer’ provisions are essential in the telecommunications industry
In a world where digital adoption is unfolding at a furious pace and consumers are shifting to…
August 7, 2023
Current state of the contact centre
The world has never moved faster, particularly when it comes to the business environment. In the…
August 7, 2023
Customer identification in contact centres
Here’s the scenario. You phone up to a customer service help desk and are greeted by an automatic…
August 7, 2023
How AI is changing the chatbot conversation
Few technologies have revolutionised the customer service space in recent years quite like…
August 7, 2023
Difference between omnichannel vs multichannel in contact centres
Almost a decade ago, Google released research that reinforced just how quickly people were adapting…
August 7, 2023
