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Brendan Crawford

Manager Business Consulting
Experienced in sales engineering and consulting, Brendan is a driver in the delivery of technical CX solutions, with a strong focus on customer experience

Why the phone is as an opportunity not an enemy

Why the phone is as an opportunity not an enemy

Although it’s unlikely to be intentional, one of the most common pitfalls for call centres is deflecting callers who have legitimate reasons for making contact via phone. So, when designing your IVR, it’s important to be sure that what you’re…
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    Choosing the right chatbot use case for your business

    It’s hard to believe there was a time when consumers were wary of chatbots. The concept of ‘conversing’ with an automated agent was a little too futuristic for some, a little scary for others. “I’d rather stay on hold and speak to a real person,”…
    March 18, 2025
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    How AI-powered technology can help transform your contact centre

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